Permanent Cosmetics

Locations in Sioux Falls, Sioux City & Watertown

Permanent Cosmetic makeup can achieve a beautiful polished look and can take years off of your appearance. Whether you have a busy and active lifestyle, struggle with application technique or just want the convenience of less fuss in your day, permanent makeup can assist you in achieving a fresh and fabulous look.



Microblading is a meticulous form of cosmetic tattooing. It involves the use of ink and very small needles that are three times thinner than those used in machines to enhance eyebrows. Learn More


Eyeliner can be applied in many styles and colors, from soft, natural-looking lash enhancement to a more defined line. Whatever look you choose you will go through your day looking your very best with no touch-up needed.

Full Lips / Lipliner

Achieve a fuller poutier lip with a permanent lipliner. Whether you want to create just soft definition, correct a crooked lip line or fill in your lips with a natural pucker glow, the choice is yours.


Eyebrow tattooing is becoming an increasingly popular permanent makeup alternative for those of us short on time and desiring a smidgen of low maintenance in our make-up routine. We can create an eyebrow for the person who deals with sparse eyebrows or add just a few hair strokes to fill in eyebrow gaps. Remember, the eyebrows frame your face and are one of the most important parts of your expression and appearance.

Areola Skin Re-Pigmentation

Areola Micropigmentation is most used to “replace” an areola after surgical removal. It is for anyone who wishes to correct breast and areola color irregularities or cosmetically enhances a normal, non-hypo-pigmented areola. The areola can be made rosier or darker or can be used to blend the edges out a little more.

Frequently Asked Permanent Cosmetics Questions

Microblading vs Permanent Cosmetics: Which is best?

Microblading is a meticulous tattooing process available to anyone looking for a semi-permanent solution to sparse brows. Microblading is a form of cosmetic tattooing involving the use of ink and a very small blade to enhance the appearance of eyebrows.  The ink is deposited into the upper layers of the skin with the manual tool to look like crisp hair-like strokes which result in natural-looking eyebrows that last up to two years.  Permanent makeup or cosmetic tattooing, is implanting pigment with a machine into the upper reticular layer of the dermis to resemble makeup, such as eyeliner, lips and eyebrows. Permanent Cosmetics procedures can be very subtle or dramatic depending on what you are looking for. Permanent makeup can last three to five years without having a touch-up.  Microblading and Permanent Cosmetics are for people who want a soft, natural enhancement to their appearance, people who can’t wear traditional makeup due to allergies, active individuals or women who have vision challenges and have a difficult time applying cosmetics.


What is "Permanent Cosmetics"?

Permanent cosmetics is also referred to as micropigmentation, cosmetic tattooing, or intradermal pigmentation. This is a form of applying a natural or synthetic pigment into the dermal layer of the skin. This technique has been medically created and approved for safe, permanent application. Permanent cosmetics are often applied to eyebrows, eyeliners and lips, in addition to scars and areolas following breast cancer surgery.

Who can benefit from permanent cosmetics?

Give, has poor vision, has allergies to cosmetics, limited physical ability to apply makeup, has sparse, or very light eyebrows wants to always look at their top performance, and wants a natural appearance can benefit from permanent cosmetics.

How is the procedure completed?

A sterilized, disposable needle is used to place the colored pigmentation below the top layer of skin. This is similar to traditional tattooing. Katie Magnison will consult with you on your expectations and preferences.

How is the procedure completed on the eyebrows?

The pigmentation is added to the eyebrows for a soft, natural shape and line, or can be used for a bolder, more dramatic line. The eyebrows will be tender for one or two days, will look dark for five to six days, and will then dramatically soften up to about 50% in appearance.

How is the procedure completed for eyeliner?

Soft color can be applied as an eyeliner for a natural effect, or a thicker line can be used for a more dramatic appearance. The pigmentation may be applied to the top, bottom or both eyelids. It’s common for the area to be tender for one to five days after the procedure.

How is the procedure completed for lips?

In addition to changing the color of your lips, the size and shape of your lips can also be changed through permanent cosmetics. The procedure also helps lipstick from bleeding to the surrounding skin. For a natural look, a soft pink pigmentation is used. A darker color can be used for those wishing for dramatic lips. Unlike other areas on the face, the lips will take longer to heal. The color will be very bright for about a week to eight days and then will fade by 60-70%.

Does permanent cosmetics hurt?

Most people will experience some discomfort from permanent cosmetics, varying on their own threshold for pain. However, there are various methods to help with pain management, including topical anesthetic ointments. We prefer no to use injected local anesthetics as they can lead to distortion of the treated areas.

How long does each procedure take?

Typically, each procedure takes up to three hours. Part of this is to make sure that you and the permanent cosmetic artist have ample time to communicate about your expectations to include shape and color. Follow-up care, such as touch-ups, requires considerably less amount of time.

How long does recovery time take?

Since everyone heals at a different rate of speed, the recovery time will vary. However, the general rule would be three days to a week for the surface and another ten days to two weeks for below the surface.

Are permanent cosmetics really permanent?

Permanent cosmetics are similar to tattoos, in that they are permanent but will fade over time. An occasional touch-up will be required every two to five years to keep the permanent cosmetics looking their best. Exposure to UV light from tanning booths, various medications, excessively dry skin and smoking, can all affect the pigmentation. Alpha-hydroxy acids, Retin-A and glycolic acid are all to be kept away from the treated areas. These items are known to peel away the top layers of the skin, which will eventually reach the layer of skin that the pigmentation has been injected into.

Do I need a touch-up?

It is very common for the color that you choose to not be perfect after the first procedure. Therefore, it is highly recommended that you come back in for one additional touch-up four to six weeks after the initial procedure.

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