Responsibilities

• Business Development:

  • Identifies potential referral sources; conducts face-to-face meetings with local businesses, employees, and community leaders to develop relationships; increases referral base. Design and execute new programs. Maintain a lead tracking system.

  • Serves as a liaison between practice and referral sources to solve problems; creates, guides, and replenishes education and marketing supplies.

  • Effectively communicates with management and appropriate departments to keep them apprised of all problems or complaints regarding referral sources.

  • Ensure referring sources have the tools and resources available to access most current information, forms and understanding Lazaderm’s website.

• Marketing:

  • Conducts market research to stay informed of all local activity, competition, demographics, new providers etc.

  • Communicates with management and physician partner about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.

• Events:

  • Plan and deliver exhibitions, events, corporate hospitality, and conferences.

  • Assist with promotional merchandise, flyers, pre- and post-event marketing.

  • Detailed event admin and logistics

  • On-site management and post-event analysis

• Public Relations:

  • Assist with writing of press releases and trade article studies.

  • Maintains necessary inventory of promotional and educational materials for all referral sources.

  • Administers e-communications with referring community (e-newsletters) on a regular basis and works to build and maintain email list.

  • Formally represent Lazaderm and Physicians Vein Clinics in the communities we serve, to include outreach activities, health fairs, local membership organizations such as Chamber of Commerce, Sales and Marketing Executives, Downtown Association, and other community events.

• Administrative

  • Database management

  • Tracks referrals and prepares referral pattern analysis for management.

Work Experience Requirements

• Minimum two years of business development experience preferred.

• Self-starter with the ability to work independently.

• Experience of working in a graphic design or marketing role beneficial.

• Creative with good attention to detail

• Strong organizational skills with attention to detail

• Ability to use applicable software programs, excel and social media tools.

• Ability to travel regionally.

• Excellent verbal and written communication skills. Ability to write reports and business correspondence. Have excellent presentation skills, public speaking, proven negotiating skills, and effective interpersonal communication skills.

• Ability to present information and respond to questions from referral sources, patients, and other customers.

• Ability to problem-solve and creates innovative solutions. Presents highly professional image.

• Anticipates creative ways to support community and professional relationships.

• Builds trust, values others, communicates effectively, drive execution, foster innovation, focus on the customer, collaborate with others, and demonstrate high integrity.

• Exhibit extraordinary discretion, confidentiality, flexibility, and willingness to work closely with our team.

• Ability to exhibit a professional manner in dealing with others and work to maintain constructive working relationships.

Physical & Mental Requirements:

• Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

• Frequently required to sit; occasionally required to stand and walk.

• Occasionally required to reach with hands and arms.

• Frequently required to talk or hear.

• Occasionally required to bend, twist, or climb.

• Occasionally required to lift and/or move up to 25 lbs.

• Moderate concentration/intensity, which includes prolonged mental effort with limited opportunity for breaks.

• Normal memory, taking into consideration the amount and type of information.

• Moderate level of complexity for decision making.

• Normal time pressure of decision making.

Education Requirements

Bachelor’s degree in business or related field preferred and/or five years of experience in a related field or training and/or training in marketing, sales, public relations, or communication.

Benefits:

• Health insurance
• Flex spending account
• 401K + match
• PTO + paid holidays
• Discounts on procedures

Equal Opportunity Employer

Job Types: Full-time

Work Environment: This position will require travel and exposure to outdoor elements. Office environment includes moderate noise and interruptions.

Weekly schedule: Monday to Friday 9